Sound on
A 360° production house line-producing music videos, films, live events and branded content — on the ground in Dubai, built for a global set.
Every production begins with a vision. Our mission is to ground it, execute it, and deliver it — on time, on budget, and beyond expectation.Nabeel Zubair · Founder & CEO — Naushad Ahmed · Producer

Pulstry LLC FZ is a 360° production house based in Meydan Free Zone, Dubai — line-producing music videos, TVCs, live events and branded content for artists, brands and platforms across the UAE, India and beyond.

Leads Pulstry's strategic direction and growth across the UAE and MENA, pairing international business experience with an entrepreneurial drive to build scalable, technology-forward ventures from the ground up.
“Building bold ideas into purposeful businesses through vision, strategy, and relentless execution.”

Senior media and commercial executive with 18+ years driving strategic communications, tourism marketing and revenue growth across government, broadcasting and publishing — including campaigns reaching 5M+ people for Dubai Economy & Tourism and AED 186M+ in foreign investment facilitated.
“A campaign only works if the strategy behind it is stronger than the idea in front of it.”

Dubai-based producer with over 15 years of experience bringing stories to life across the UAE and MENA. From music videos and commercials to large-scale live events, he builds every production around the same focus: the right team, the right locations, and a result that looks bigger than the budget.
“Every shoot has a hundred moving parts — my job is making sure none of them show up on screen.”

Oversees Pulstry's India operations, partnerships and creative production across film, branded entertainment, music and destination-led projects — leading the company's India-facing relationships and project development.
“The best creative work travels across cultures because someone took the time to understand both sides.”
Producer Naushad Ahmed carries over a decade of UAE production experience and verified IMDb production credentials, with credits spanning artists like Yo Yo Honey Singh, Neha Kakkar, Tony Kakkar and B Praak, and live events including UFC 242 Abu Dhabi and Coke Studio Unbound.
The company runs on standing relationships rather than one-off permits — with DFTC, ADFC, Emaar, Nakheel, Dubai Police and NMC among the authorities and developers it works with on the ground.

A 360° production capability — we plan it, permit it, crew it and deliver it, so the only thing you have to worry about is the creative.
We take the creative brief and budget, and scope what it takes to ground it in the UAE.
Permits, locations, crew and talent are locked before a single day is booked.
On the ground, on schedule — line production that answers to the call sheet, not excuses.
Wrapped, reconciled and handed off — on time, on budget, beyond expectation.

A cross-section of the films, music videos and live productions Pulstry has line-produced across the UAE and beyond.
Brief: 1,000 synchronised drones staged over Dubai Frame, forming the Xiaomi wordmark and a giant handset silhouette for the global launch of the Xiaomi 11T Series.
Role: Airspace clearance, permits, choreography coordination and live broadcast production.
Result: 51,000+ video views, with amplified reach through regional press and social coverage (Khaleej Times, Lovin Dubai) — delivered as one continuous live production.

A working network of directors, cinematographers, crew and partner companies across the UAE and India — assembled per production, not on a payroll.

A multi-award-winning, full-service production company offering digital cinema camera rentals, lighting and grip equipment, studio spaces and professional crew across the UAE and Saudi Arabia.

A digital production studio delivering post-production, creative technology and content services for brands and agencies across the region.

A Middle East event management company specializing in event planning, entertainment, audiovisual production, decor design and staffing for corporate and private occasions.

A boutique, full-service creative studio working across creative direction, branding, campaigns, content, art direction, styling, design and experiential events.
Verified production credentials and standing relationships with the authorities and developers that clear the way for a shoot in the UAE. Select a department below for what it takes to work with them.
Music video, TVC, live event or something else entirely — start with the basics and we'll take it from there.